WHO IS ELIJAH launches at Ulta Beauty

We wanted you to hear it from us first. From [launch date], WHO IS ELIJAH will be available at Ulta Beauty.

Ulta is the largest beauty retailer in the US. Launching there puts WHO IS ELIJAH in front of millions of beauty shoppers, and it's a milestone we've built towards with every one of our retail partners.

What's launching

• Discovery Set: ten fragrances in 2ml sprays
• Eau de Parfum: 100ml, 50ml, and 10ml
• Body Mists: All New Body Mist

What it means for you

• More people know the name. A national US launch brings press, social and in-store visibility. That brand awareness travels: customers who discover WHO IS ELIJAH online come looking for it closer to home.
• A story to tell at the counter. "Now at Ulta Beauty" is a strong signal for shoppers meeting the brand for the first time.
• Nothing changes in how you order. 

How to use the news

• Share it. Launch images and social assets are in our Marketing Assets folder. Tag @whoiselijahparfum and we'll reshare.
• Stock up on the hero scents. Check stock and reorder through Quick order.
• Put the Discovery Set on the counter. It's the easiest way for a new customer to try all ten characters before choosing a full size.

Questions?

Talk to your sales agency or the wholesale team at wholesale@whoiselijah.com.au. Thank you for backing WHO IS ELIJAH from the start. This one is shared with you.

Wear who you want to be.