New packaging: our premium box, with a 2ml tester inside

WHO IS ELIJAH has a new look on shelf. Our cylinder tube has been replaced with a premium box, and every box now holds the perfume and a 2ml tester.

The change applies across all sizes in the range.

What's in the box

• The perfume, in a box designed to feel as considered as the fragrance inside it.
• A 2ml tester, so your customer gets a little extra with every bottle: one to keep on the dresser, one to carry.

Why we made the change

The fragrance has always been the statement. Now the packaging matches it. The box looks sharper on shelf, makes the brand easier to merchandise, and turns every purchase into something that feels like a gift.

What it means for your store

• A stronger shelf presence. Clean, premium boxes that sit and stack well in a display.
• Something to talk about at the counter. "There's a 2ml tester inside" is an easy reason for a customer to choose WHO IS ELIJAH, especially as a gift.
• The same fragrances. Only the packaging has changed. The scents your customers know are exactly the same.

Show it off

New packaging images are in our Marketing Assets folder as they become available. Tag @whoiselijahparfum when you share it in store or online.

Questions?

If you have questions about the new packaging or stock you already hold, talk to your sales agency or email wholesale@whoiselijah.com.au.

Wear who you want to be.